Deep Purple, the legendary rock band that solidified its place in music history with iconic hits like “Smoke on the Water” and “Highway Star,” made a significant return to the spotlight with their album “Now What?!” Released in 2013, this album marked a new chapter for the band as they embraced a modern sound while staying true to their classic rock roots.
Recorded after an eight-year hiatus since their previous studio album, “Rapture of the Deep,” “Now What?!” is considered a landmark work in Deep Purple’s extensive discography. The album was the result of a collaborative effort by the band members, with each musician playing a significant role in shaping the sound and direction of the record.
One of the notable aspects of “Now What?!” is the band’s decision to work with producer Bob Ezrin, known for his work with artists like Pink Floyd and Kiss. Ezrin’s influence can be heard throughout the album, as he helped the band craft a modern and polished sound without losing the raw energy that has defined Deep Purple’s music for decades.
The album’s opening track, “A Simple Song,” sets the tone for the rest of the record with its blend of powerful riffs, intricate melodies, and virtuosic performances. Guitarist Steve Morse’s blistering solos, Ian Gillan’s unmistakable vocals, and the rhythm section’s tight groove all contribute to the track’s dynamic sound.
One of the standout tracks on “Now What?!” is “Vincent Price,” a song inspired by the legendary horror actor known for his chilling performances. The track features a haunting melody, intense guitar work, and Gillan’s theatrical vocals, creating a cinematic experience that showcases the band’s ability to create music that is both heavy and melodic.
Deep Purple also experimented with different musical styles on the album, incorporating elements of blues, funk, and even reggae into their sound. Tracks like “Out of Hand” and “Hell to Pay” demonstrate the band’s versatility and willingness to push boundaries while staying true to their rock roots.
The band’s commitment to innovation and creativity is evident in the production quality of “Now What?!” The album’s sound is crisp and modern, thanks in part to Ezrin’s expertise in capturing the band’s performance with clarity and precision.
Deep Purple embarked on a successful tour to support the release of “Now What?!” performing new material alongside their classic hits to enthusiastic audiences around the world. The album received critical acclaim and commercial success, reaffirming the band’s enduring legacy in the world of rock music.
In conclusion, Deep Purple’s “Now What?!” is a testament to the band’s enduring relevance and creative vitality. By embracing a modern sound while staying true to their rock roots, the band created an album that captivates listeners with its dynamic energy and musical sophistication. With producer Bob Ezrin at the helm, Deep Purple crafted a work that stands as a modern classic in their legendary career.