How Cream Wheels Of Fire Became The First Platinum Selling Double Album

Cream’s “Wheels of Fire” Holds a Special Place in Rock History as the First Platinum Selling Double Album

In the vibrant landscape of rock music history, few albums have captured the essence of rock ‘n’ roll quite like Cream’s iconic double album “Wheels of Fire.” This masterpiece, released in 1968, not only showcased the extraordinary talents of the British supergroup but also made a significant impact by becoming the first double album to achieve platinum status.

The legendary band Cream, comprising Eric Clapton, Jack Bruce, and Ginger Baker, was a powerhouse of musical genius, blending blues, rock, and psychedelic elements like never before. Their innovative style and unparalleled musicianship set them apart in an era brimming with creativity and experimentation.

Originally released on July 1968, “Wheels of Fire” is a double album featuring a mix of studio recordings and live performances. The album’s title was derived from a line in the song “Politician,” one of the studio tracks on the album. The dynamic range of “Wheels of Fire” showcased Cream’s ability to seamlessly transition from intricate studio compositions to electrifying live renditions, captivating audiences worldwide.

One of the standout tracks on the album is the timeless classic “White Room.” Eric Clapton’s haunting guitar riffs combined with Jack Bruce’s soulful vocals and Ginger Baker’s powerful drumming created a sonic tapestry that continues to resonate with fans decades later. The song’s enduring popularity and critical acclaim solidified Cream’s status as one of the greatest rock bands of all time.

Upon its release, “Wheels of Fire” quickly ascended the charts, becoming a commercial success and garnering widespread praise from critics and fans alike. The groundbreaking nature of the album, being one of the first double albums in rock music history, captured the imagination of listeners and set a new standard for artistic ambition in the industry.

Cream’s innovative approach to blending genres and pushing the boundaries of rock music was a hallmark of their artistic vision, and “Wheels of Fire” encapsulated this ethos perfectly. Whether it was the blues-infused grooves of “Born Under a Bad Sign” or the electrifying energy of “Crossroads,” the album showcased the band’s versatility and virtuosity.

The impact of “Wheels of Fire” extended beyond its musical contributions. By achieving platinum status, the album cemented its place in rock history as a trailblazer and trendsetter. The commercial success of “Wheels of Fire” paved the way for future double albums to explore longer, more expansive musical journeys, influencing generations of artists to come.

In addition to its commercial success, “Wheels of Fire” also garnered critical acclaim, with many music critics praising the album for its innovative sound, exceptional musicianship, and boundary-pushing creativity. The album’s lasting influence on rock music is a testament to Cream’s enduring legacy and their ability to push the boundaries of what was possible in the genre.

As fans continue to revisit the timeless tracks of “Wheels of Fire,” the album remains a touchstone of rock ‘n’ roll history, a testament to the enduring power of music to inspire, captivate, and move audiences across generations. Cream’s groundbreaking achievement in creating the first platinum selling double album with “Wheels of Fire” stands as a testament to their unparalleled artistry and influence on the world of rock music.