David Bowie’s music has been nothing short of groundbreaking, and his music video for the song “Ashes to Ashes” is a perfect example of his innovative approach to visual storytelling. Released in 1980, the video for “Ashes to Ashes” was directed by David Mallet and found Bowie exploring new realms of creativity and symbolism.
The video features Bowie in his iconic Pierrot outfit, a stark departure from his earlier Ziggy Stardust persona. The Pierrot costume symbolizes a new chapter in Bowie’s career, one that was more introspective and experimental. The visuals are filled with surreal imagery, including a haunting scene where a group of figures in various costumes march along a beach.
One of the most memorable moments in the video is the appearance of the “Major Tom” character, who had first been introduced in Bowie’s song “Space Oddity.” This symbolizes Bowie’s reflection on his past personas and characters, and the idea of reinvention and evolution in the music industry.
As the video progresses, we see Bowie in various locations, from a desolate beach to a padded cell, reflecting the themes of isolation and alienation present in the song’s lyrics. The use of color is also significant, with the video featuring a muted color palette that adds to the dreamlike quality of the visuals.
The song “Ashes to Ashes” itself was a critical and commercial success, reaching the top of the charts in the UK. It marked a return to the character of Major Tom and further solidified Bowie’s reputation as a musical chameleon who was always pushing the boundaries of the rock genre.
Bowie’s decision to release such a visually striking and symbol-laden music video was a bold move at the time, as music videos were still a relatively new medium. However, Bowie’s willingness to experiment and take risks paid off, as the video for “Ashes to Ashes” is now regarded as a classic of the genre.
In addition to its groundbreaking visuals, the video for “Ashes to Ashes” also features stunning cinematography and editing. The use of slow motion and innovative camera angles helps to create a sense of otherworldliness that complements the song’s ethereal sound.
Overall, the video for “Ashes to Ashes” stands as a testament to David Bowie’s creative genius and willingness to push the boundaries of music and art. Its symbolism and surreal imagery continue to captivate audiences to this day, making it a timeless piece of rock history that showcases Bowie’s enduring influence on the music world.