Kendrick Lamar becomes brand ambassador for Chanel, making major fashion move
Kendrick Lamar has taken a significant step in the fashion industry by accepting the role of brand ambassador for Chanel’s eyewear division. This move marks a major milestone for the Compton rapper, who has previously collaborated with other high-profile brands such as Louis Vuitton, Nike, and Converse.
In a statement released prior to the launch of the campaign, Kendrick expressed his admiration for Chanel’s timeless legacy, stating, “Chanel has a timeless legacy and that is always something I can get behind. Since they don’t make clothes for men, I knew it would have to be glasses.” Chanel’s fashion president, Bruno Pavlovsky, also emphasized the significance of eyewear, describing it as more than just a fashion accessory but a key element of the Chanel allure that is often showcased on the runway.
The brand has worked on enhancing its eyewear offerings through the ‘Chanel & moi’ program, which aims to provide clients with a perfect fit and an exceptional experience. While specific details about the campaign remain undisclosed, it is rumored to have been captured by renowned photographer Karim Sadli.
Joining the ranks of other esteemed male ambassadors for Chanel such as actor Timothée Chalamet and K-Pop star G-Dragon, Kendrick’s relationship with the brand dates back to 2023 when he made a statement at the Met Gala wearing a custom Chanel bomber jacket. The following year saw Lamar and his longtime collaborator Dave Free joining forces with Chanel to create a short film for the brand’s 2024 spring/summer show.
Titled “The Button,” the visual masterpiece featured an exclusive, rock-infused track by Kendrick that is yet to be officially released. In an interview, Free shed light on the creative process behind the collaboration, highlighting their aim to convey a narrative centered on transmission and time. He emphasized the magical essence of Chanel’s couture and how it symbolizes the brand’s timeless spirit, attention to detail, and craftsmanship, all while celebrating imperfections.
While specifics about the upcoming campaign are scarce, Chanel’s selection of Kendrick Lamar as a brand ambassador signifies a significant moment in the world of fashion. His unique blend of musical artistry and personal style align perfectly with Chanel’s commitment to timeless elegance and innovation, setting the stage for an exciting new chapter in both Kendrick’s career and Chanel’s legacy.