Oasis to be featured in new advertisement after securing multi-million dollar sneaker partnership with major sports brand
Scottish rock legends Oasis are set to take their iconic status to the next level with a new advert as they land a multi-million-pound deal with the popular sports brand adidas in celebration of their upcoming Live ’25 Tour this summer. The deal, rumored to be in the millions, aligns perfectly with the band’s passion for adidas, with both brothers Noel and Liam Gallagher known for being big fans of the brand.
The advert, set to feature the hit song Live Forever from the band’s acclaimed 1994 album, will pay homage to Oasis’ enduring love affair with adidas over the past three decades. A source revealed that the ad will be inspired by the band’s iconic 2008 image and showcase Noel and Liam sporting adidas gear at legendary gigs like Knebworth and Glastonbury, which are etched in music history.
Both Gallagher brothers have had their own successful collaborations with adidas in the past. Liam collaborated with the brand in 2019 for a line of Spezial trainers coinciding with his solo album release, while Noel has worked with adidas on two different styles, including the Originals Training 72 NG in 2011, tied to his debut solo album.
Noel and Liam’s love for adidas is well-documented, with Noel admitting in a past interview that he had been obsessed with collecting adidas trainers, amassing a collection of over 100 pairs at one point. However, he later decided to scale down his collection, keeping only the best pairs and donating the rest to charity shops. Despite Noel’s previous sentiment that wearing trainers past the age of 50 is not ideal, the Gallaghers’ influence and status are likely to make their new adidas sneakers a hit with fans of all ages.
The partnership with adidas comes as a testament to Oasis’ enduring legacy and continued relevance in the music and fashion worlds. Their ability to resonate with audiences across generations and their timeless appeal have solidified their status as cultural icons, with this new collaboration with adidas set to further cement their place in music history.
As the anticipation for the Live ’25 Tour reaches fever pitch, the ad featuring Oasis and adidas is sure to generate buzz and excitement among fans eagerly awaiting the band’s comeback. With their timeless music and unmistakable style, Oasis continues to capture the hearts of music lovers worldwide, proving that their legacy remains as strong as ever.