Preview: A comprehensive look at the SXSW Music Festival from start to finish, covering artists from A to G.
With just a month left until the SXSW Music Festival kicks off in Austin, Texas, music enthusiasts are eagerly anticipating the diverse range of artists set to take the stage. The annual festival is a melting pot of musical genres and artists from around the world. While hundreds of musicians have already been announced for the event, SXSW will continue to unveil additional acts weekly leading up to the festival’s start on March 10.
One band to keep an eye out for is Acid Baby Jesus from Greece. Formed in Athens in 2009, Acid Baby Jesus blend Greek folk influences with western psychedelic rock, pop, and country elements. Their music is far from a religious experience, despite the name. With their lively energy and vibrant sound, consisting of members Noda Pappas, Markos Mazarakis-Ainian, Tilemachos Stronis, and Dale Macdonald, this garage rock band is sure to captivate audiences in Austin.
Another noteworthy act is England’s Big Special, who made a splash with their debut album “Postindustrial Hometown Blues” in 2024. Comprising Joe Hicklin on vocals and Callum Moloney on drums, Big Special delivers poignant lyrics and powerful instrumentation that resonate with audiences, exploring themes of national introspection. Described as thought-provoking without being melancholic, this duo brings a unique and unforgettable live performance.
From Australia, Coldwave is set to bring their indie post-punk sound to SXSW, following successful appearances at SXSW Sydney and a UK headline tour. With a six-piece lineup that presents challenges and opportunities for creativity, Coldwave’s music captures the essence of life’s everyday moments in a unique and abstract way, as praised by Triple J in Australia.
Delivery, also hailing from Australia, recently released their second album “Force Majeure” on Heavenly Recordings, showcasing their garage-punk sound that is both offbeat and attention-grabbing. Known for their high-octane energy and twangy guitars, Delivery promises a non-stop party atmosphere that is sure to be a hit at festivals like New Colossus before making their way to SXSW.
Lastly, Austin’s own Exotic Fruitica adds to the city’s thriving post-hardcore and post-punk scene with their explosive and energetic sound. Formed in 2022 by guitarist/vocalist Jon French and drummer Aaron Gilligan, the band’s self-titled debut album is a raw and intense offering of scuzzy noise that promises a thrilling live experience filled with high-energy performances.
As the countdown to SXSW continues, music fans can look forward to discovering even more diverse and exciting artists gracing the stages of this renowned music festival. Each act brings something unique and special, adding to the vibrant and eclectic atmosphere that SXSW is known for.