Lord Sonny the Unifier debuts latest album: “You Were Born to Save Your Life”
February 9, 2025
Brooklyn-based band Lord Sonny the Unifier is set to release their new album, You Were Born to Save Your Life, this month. The record takes listeners on a journey through a world that reflects our post-Covid reality, almost resembling a post-apocalyptic setting. For lead singer Greg Jiritano, music has been a lifelong pursuit, starting at the age of 8 in New York City. He describes the musical journey as an ongoing process, hoping for progress along the way.
When asked about the inspiration behind the new album, Jiritano explained that the urge to write stems from the profound impact of great songs. He emphasized the connection he feels to music and his desire to be a part of a community of talented songwriters. In the creation of an album, Jiritano stresses the importance of writing extensively and selecting the best pieces. He described the process of choosing songs for the album, mentioning that out of 120 tracks written, only 11 made the final cut. The lyrics of the songs provide a cohesive narrative that defines the album’s essence.
The thematic elements of the album have a distinct post-Covid and almost apocalyptic tone. Jiritano delves into a discussion about the state of humanity, describing it as a mass hypnosis fueled by malevolent forces. He references scientific studies highlighting the prevalence of psychopaths in positions of power and the manipulation they wield. The track “I Think We’ve Been Had” reflects these ideas, shedding light on the harsh realities of the world we inhabit.
The album’s overarching message, according to Jiritano, centers around the concept of igniting the spark of life within us all. He urges listeners to transcend mediocrity and embrace the potential for greatness that lies within each individual. By emphasizing the importance of nurturing this inner spark, Jiritano challenges us to rise above the ordinary and create a meaningful existence for ourselves.
Lord Sonny the Unifier’s journey as a band was marked by adversity when a fire destroyed all their equipment. Despite the setback, Jiritano found renewed purpose and resilience in the face of tragedy. The experience of rebuilding after losing everything shaped his perspective and contributed to the band’s evolution. Their first album, titled FINAL NOTICE!, was born out of this tragic event, emphasizing the positive outcomes that arose from a devastating loss.
In essence, You Were Born to Save Your Life encapsulates Lord Sonny the Unifier’s artistic vision and philosophical musings. From the album’s inception to its thematic explorations, the band invites listeners to reflect on their own potential and the transformative power of music. With a blend of introspection and social commentary, Lord Sonny the Unifier’s latest release promises to be a thought-provoking and immersive musical experience.