Spotify extends ‘Mi Primer Escenario’ contest to Argentina

Spotify has recently expanded its ‘Mi Primer Escenario’ contest to Argentina, following its successful launch in Mexico. This contest focuses on promoting up-and-coming Argentinian artists by allowing them to compete for votes from local listeners. The process involves artists posting short videos on TikTok, with the top 20 most commented artists being narrowed down to a final 10 by Spotify’s team. These chosen artists will then be added to a playlist that includes an in-app voting tool for listeners to have their say.

The introduction of the in-app voting feature is an exciting development that could potentially have broader applications within Spotify’s platform in the future. The winner of the contest will receive an opportunity to perform at the Quilmes Rock festival in April and will also receive promotional support on Spotify. This initiative in Argentina demonstrates Spotify’s commitment to supporting emerging talent and providing them with opportunities to reach a wider audience.

Meanwhile, in Sweden, Spotify continues its collaboration with the non-profit youth organization Fryshuset. This partnership has already benefited over 100 emerging artists who have participated in masterclasses, studio sessions, and collaboration opportunities. The culmination of these efforts has been the creation of a playlist showcasing the songs that were developed during these workshops.

The partnership with Fryshuset highlights Spotify’s dedication to nurturing young talent and providing them with the tools and resources they need to succeed in the music industry. By offering educational opportunities and support to emerging artists, Spotify is creating a platform for them to showcase their work and connect with a global audience.

Overall, Spotify’s initiatives in both Argentina and Sweden underscore the company’s commitment to supporting emerging artists and creating opportunities for them to thrive in the music industry. By providing a platform for artists to showcase their talents, engage with audiences, and receive promotional support, Spotify is playing a vital role in shaping the future of the music industry. With its focus on empowering emerging talent and fostering creativity, Spotify continues to be a driving force in the development of new music and artists on a global scale.