Tiny hearts are adorable – Boulder Weekly
The Velveteers are currently experiencing a sense of disillusionment. Lead vocalist Demi Demitro of the Boulder-based trio admits that this frustration has been simmering within them, ready to erupt regardless of their intentions. She candidly discusses the prevalent misogyny in the music industry, acknowledging the startling intensity of its existence and impact on artists. This harsh reality is reflected in their upcoming sophomore album, which explores the dichotomy of the light and dark aspects of their industry experiences.
Demitro delves into the complex emotional tapestry of pursuing a passion amidst adversity in the music industry. She emphasizes the bittersweet nature of artistic pursuits, where moments of beauty often coexist with negativity. The title track of their upcoming album, ‘A Million Knives,’ serves as a poignant reflection of this dynamic, offering a heartfelt tribute to the inner child within us all.
The band’s long-standing companionship, dating back to their teenage years in Boulder, evokes a sense of camaraderie and shared musical influences. From chance encounters at concerts to a shared appreciation for bands like The Kills and The Black Keys, Demitro and drummer Baby Pottersmith forged a musical partnership that eventually expanded to include drummer Johnny Fig. Their journey from local gigs to touring with renowned bands like Smashing Pumpkins and The Black Keys highlights their dedication to their craft and the validation received from industry veterans like Dan Auerbach.
While their rock roots remain a core part of their musical identity, Demitro reveals a newfound inclination towards pop music influences seen in their latest work. Drawing inspiration from childhood idols like Hannah Montana and Lady Gaga, the band’s evolution towards a more vulnerable and introspective sound suggests a willingness to embrace diverse musical styles while preserving their signature glam-rock mystique.
Despite the softer undertones in their upcoming album, The Velveteers maintain their distinctive blend of raw energy and ethereal allure. Demitro emphasizes the importance of preserving authenticity and artistic integrity in an industry rife with external pressures to conform. Their resolve to stay true to their artistic vision serves as a source of inspiration for fellow artists navigating the tumultuous waters of the music industry.
As The Velveteers prepare to unveil their latest album and embark on a tour, their unwavering commitment to their artistic expression shines through. With a sold-out Valentine’s Day release show at Denver’s Hi-Dive, the band continues to captivate audiences with their fearless creativity and unwavering spirit.