Paul Stanley and Billy Idol featured in latest Workday ‘rock star’ commercials
Billy Idol and Paul Stanley, iconic figures in the music industry, are making an appearance in a series of new “rock star” commercials for the company Workday. These latest ads, titled “Carmen The Rock Star” and “Goodnight Rock Stars,” also include Gwen Stefani and highlight Workday’s AI agents. The commercials are scheduled to be unveiled during The Masters golf tournament, with coverage set to air on ESPN and CBS from April 7 to April 13.
In “Carmen The Rock Star,” Idol challenges the notion of corporate individuals considering themselves rock stars, humorously pointing out the absurdity of the comparison. Stanley, with his signature business attire juxtaposed with full KISS makeup, adds a touch of playful irony by stating, “That’s as ridiculous as us being corporate types.” The commercial further showcases Stanley’s rock-star lifestyle as he casually mentions his weekend activities, which include his trademark guitar-smashing antics with a nonchalant “The (usual).”
On the other hand, “Goodnight Rock Stars” presents Idol in a more formal setting, donning slacks and a tie, engaging in a comical act of throwing something at a TV screen during a meeting, attributing it to a habitual behavior. Stanley, amidst pyrotechnics, bids goodnight to his colleagues in a dramatic fashion, promising to see them the next day. Both musicians bring their unique personalities to these commercials, blending rock star charisma with corporate settings in a light-hearted and entertaining manner.
Interestingly, this isn’t the first time Idol and Stanley have collaborated with Workday. They were previously featured in the company’s Super Bowl advertisements alongside the likes of Ozzy Osbourne and Gary Clark Jr. By consistently infusing elements of rock and roll into their marketing campaigns, Workday has successfully leveraged the rock star personas of these legendary musicians to create captivating and memorable commercials that resonate with audiences.
The inclusion of Billy Idol and Paul Stanley in these commercials not only adds a touch of star power but also emphasizes Workday’s commitment to innovation and creativity. By using these unconventional yet familiar figures from the music industry, Workday manages to capture the attention of viewers and showcase their AI agents in a refreshing and engaging way. The quirky and entertaining nature of these commercials, combined with the charisma of Idol and Stanley, creates a unique and memorable viewing experience for audiences.