Celebrity endorsement from Dave Grohl, Jack White, and Eddie Vedder for Fender’s new face
Yoyoyoshie, the iconic guitarist from Otoboke Beaver, has garnered attention from renowned musicians such as Dave Grohl, Jack White, and Eddie Vedder. Her distinctive playing style and intense live performances have captured the admiration of these guitar legends. Yoyoyoshie is also the face of Fender’s Hello Kitty campaign, further solidifying her status as Japan’s rising guitar hero.
Famous for her fiery playing on the ‘G. Suparna “Robin” signature guitar created by Osaka luthier Tetsuya Matsubara, Yoyoyoshie has impressed audiences worldwide. Described by Dave Grohl as “the most intense shit you’ve ever seen,” Otoboke Beaver’s performances leave a lasting impact on fans and fellow musicians alike. Jack White, referring to Yoyoyoshie as his newfound favorite guitar player, commends her skills and deems her crucial in any musical endeavor.
In an interview with Guitar World, Yoyoyoshie expresses gratitude for the recognition she has received from these music icons. She acknowledges the importance of staying true to her unique playing style amidst the growing success of Otoboke Beaver, achieved without the support of a major record label. Their upcoming performances at Lollapalooza in Chicago and the Fuji Rock Festival, alongside curating the Sled Island Festival in Calgary, indicate the band’s meteoric rise in the music scene.
Yoyoyoshie reflects on unforgettable experiences supporting Green Day and Red Hot Chili Peppers, emphasizing the humility and respect shown by these rock legends towards lesser-known artists. Performing alongside Jack White and Eddie Vedder stands out as a milestone in her career, showcasing her talent to a global audience.
The guitarist’s encounter with Jack White at Third Man Records and subsequent invitation to support his Japan tour highlights the simplicity and power of music in creating a profound impact. Jack’s generosity in gifting her a Fender Triplecaster represents a pivotal moment in Yoyoyoshie’s musical journey. Visiting the Fender Corona factory and being a part of the Hello Kitty Strat launch video further solidifies her connection with the instrument.
Yoyoyoshie’s perspective on the Fender x Hello Kitty Collection demonstrates a nuanced appreciation for the guitar’s unique sound and aesthetic appeal. Her childhood affinity for Hello Kitty aligns with the guitar’s punky and versatile characteristics, symbolizing a blend of nostalgia and innovation in music. Experimenting with different amps and pedals, such as the Electro-Harmonix’s Mig 50, showcases her dynamic approach to creating diverse sounds in her music.
As Yoyoyoshie continues to captivate audiences with her electrifying performances and trailblazing collaborations, her position as Japan’s next great guitar hero is solidified. With a relentless dedication to her craft and a commitment to authenticity, Yoyoyoshie’s influence in the music industry is set to grow, inspiring future generations of guitarists worldwide.