Sam Fender and Jade find success in North East UK
North East musicians Sam Fender and Jade Thirlwall had a triumphant evening at the 2025 Brit Awards. Fender was recognized as the best alternative/rock act and expressed gratitude to his hometown of Shields, mentioning that he was more sober compared to a previous event. This award added to his successful week, having achieved the top spot on the UK album charts with People Watching.
Thirlwall, hailing from South Shields, delivered a stunning performance of her track Angel Of My Dreams and clinched the title of best pop act at the prestigious Brit Awards ceremony in London.
Jade, formerly a member of the popular group Little Mix, revealed that she dedicated two and a half years to songwriting following the band’s decision to go on a hiatus. Her hard work and dedication clearly paid off, as she not only mesmerized the audience with her powerful performance but also walked away with a well-deserved award for best pop act.
The acknowledgment and accolades received by Sam Fender and Jade Thirlwall underscore the immense talent and creativity that exist in the North East music scene. Their ability to captivate audiences and leave a lasting impression through their music showcases the rich musical heritage of the region.
The Brit Awards, which honor outstanding achievements in the music industry, provided a platform for these talented artists to shine and be recognized for their exceptional work. Fender’s success in the alternative/rock category and Jade’s win in the pop genre highlight the diversity and depth of talent present in the North East music scene.
Fender’s recent accomplishments, including his chart-topping album and Brit Award win, solidify his position as a rising star in the music industry. His heartfelt gratitude to his hometown and fans resonates with audiences, showcasing his humility and appreciation for the support he has received on his journey to success.
Similarly, Jade’s musical journey and evolution as an artist demonstrate her versatility and artistry. Her dedication to honing her craft and creating meaningful music have earned her a special place in the hearts of fans and critics alike.
Overall, the success of Sam Fender and Jade Thirlwall at the Brit Awards serves as a testament to the vibrant and thriving music scene in the North East. Their achievements not only celebrate their individual talents but also shine a spotlight on the diverse and dynamic musical landscape of the region. As they continue to push boundaries and create music that resonates with audiences worldwide, their future in the industry looks incredibly bright.