Lil Yachty Joins Atlanta Cocktail Company as Partner

Lil Yachty has been a prominent figure in the music industry for a decade. Rising to fame with his viral hit “One Night,” Lil Yachty, also known as Miles McCollum, has had a successful career with chart-topping songs in various genres and acting credits in movies such as “How High 2.”

Surrounded by the party scene and adult beverages, it may come as a surprise that Lil Yachty has never been a fan of alcohol. In a recent interview, Yachty mentioned that the taste of alcohol never appealed to him, and he simply did not drink it. However, that changed last year when he was introduced to Yacht Water, a ready-to-drink cocktail created by Atlanta-based Sneaky Spirits.

Yachty’s introduction to Yacht Water came from Kevin “Coach K” Lee, the COO of Quality Control Music, the label that Yachty has called home since his breakout mixtape release in 2016. Coach K recommended the tequila seltzer to Yachty, who had never been a drinker, highlighting that as Yachty grew and evolved, so did his palate for trying new things.

The creation of Yacht Water stemmed from a meeting between Coach K and Peter Kiley, the brewmaster and co-founder of Sneaky Spirits. The beverage, containing reposado tequila, sparkling water, fresh key lime juice, and sea salt, was a perfect match for Coach K’s preference for dry, low-sugar drinks. Coach K’s enthusiasm for the product led to Yachty trying it and instantly falling in love with its taste. This love for the product eventually led to Yachty and Coach K deciding to invest in Yacht Water, a move that stayed undisclosed until recently when Yachty shared the news in a YouTube video.

Yachty’s involvement with Yacht Water goes beyond being a face for the brand; he actively contributes to the product’s creation, including the development of the third and latest version, Sunrise Yacht Water, which incorporates fresh orange juice into the original recipe. Yachty is deeply involved in all aspects of the brand, from design to product development. This partnership between Lil Yachty, Coach K, Sneaky Spirits, and Quality Control Music highlights the shared passion for quality products and the mutual desire to bring innovative and appealing beverages to consumers.

The collaboration between Lil Yachty and Atlanta-based Sneaky Spirits has created a buzz around Yacht Water, emerging as a popular ready-to-drink cocktail in the Atlanta market. With Lil Yachty’s creative input and Coach K’s business acumen, Yacht Water is poised for success as a premium cocktail brand with a unique and refreshing appeal for consumers looking for clean, quality products that taste great.