Beyoncé showcases bedazzled denim in Levi’s campaign inspired by ‘Cowboy Carter’

Beyoncé shines in the second part of her partnership with Levi’s, displaying her iconic style in the newly released campaign titled “Chapter 2: ‘Pool Hall’ reimagined with Beyoncé.” The promotional video features Beyoncé decked out in a stunning bedazzled denim ensemble, complete with a matching jacket and pants, while showcasing her pool-playing skills in a dive bar setting.

The glamorous denim look is accessorized with large silver earrings swaying below her voluminous platinum blonde bob, set against the backdrop of her hit song collaboration with Post Malone, “Levii’s Jeans.” Shared on Instagram, the video was met with adoration from fans who praised Beyoncé’s Western-inspired outfit, with one fan quoting lyrics from her songs and another applauding her class act.

While the exact rhinestoned outfit is not available for purchase, Beyoncé’s Levi’s collection includes a range of denim pieces such as trench coats, vests, wide-leg jeans, and more. In previous campaign images, she sported a denim trench coat, a vest, and wide-leg jeans, showcasing the diversity of styles in the collection.

This collaboration between Levi’s and Beyoncé stemmed from the success of her song “Levi’s Jeans” from her Grammy-winning album “Cowboy Carter.” Beyoncé’s country-themed era peaked during her halftime performance at the Houston Texans vs. Baltimore Ravens game on Christmas, which was dubbed the “Beyoncé Bowl” and even included a special appearance by her daughter, Blue Ivy Carter.

Styled by her go-to stylist, Shiona Turini, Blue Ivy donned a custom white crystal-encrusted corset and fringe pants for the performance, emanating a sense of individuality and youthful flair that Turini described as fun and unique. Turini expressed her satisfaction with Blue’s costume selection for the performance, emphasizing Blue’s final say in choosing her outfits.

The fashion-forward mother-daughter duo set the stage for potential future collaborations, hinting at the possibility of Blue Ivy starring in Part Three of Beyoncé’s Levi’s campaign. Blue’s hands-on involvement in choosing and styling her outfits highlights her burgeoning fashion sense and independence, setting her apart as a unique personality in her own right. With a Grammy win under her belt and countless successful campaigns, Beyoncé’s influence in fashion and music continues to captivate and inspire fans worldwide.