Review of Sam Fender’s politically charged rock music
Sam Fender’s rise to fame can be attributed to not only his vocal resemblance to Bruce Springsteen but also to his unique position as the UK’s first politically active blue-collar solo rock musician. This is an unexplored territory in a music industry where the traditional model of rockers transitioning from working-class backgrounds to art schools and mingling with the aristocracy stands. Unlike the US, where solo acts like Bruce Springsteen, Bob Seger, and John Mellencamp have established a clear heartland tradition, the UK lacks a similar tradition. Fender, a 30-year-old singer-songwriter who once depended on welfare while living in North Shields, embodies the essence of the Red Wall. His political journey from being an advocate for Corbyn, criticizing Labour’s alienation of the working class, to his current belief in the power of “people” has shaped the ethos behind his music.
Fender’s authenticity stems from his challenging upbringing, highlighted by his mother’s departure when he was eight years old, coinciding with him receiving his first guitar. As they reunited, living below the poverty line with his mother dealing with fibromyalgia, and his struggle with alcohol, Fender has a lived experience that lends credibility to his music. He tackles themes of toxic masculinity and male mental health in his songs, with newer tracks like “Arm’s Length” serving as anthems addressing avoidant behaviors. While the era of music as a mass communication medium may be over, Fender’s ability to translate his personal experiences with social issues into candid and relatable lyrics resonates with listeners.
In his latest album, “People Watching,” Fender offers a collection of songs that speak to his northern England roots blended with themes of community and personal encounters. The album does not follow a specific narrative but comprises 11 tracks selected from an initial pool of 70 songs. The title track, “People Watching,” has become a winter favorite, drawing parallels to Don Henley’s past hit “The Boys of Summer,” catering to a wide range of audiences. Tracks like “Crumbling Empire” juxtapose experiences from Detroit with those from the UK, reflecting on the impact of privatization on family and community. Fender’s penchant for storytelling through his lyrics, infused with elements of nostalgia and authenticity, offers a refreshing take on social commentary through a rock lens.
Overall, Sam Fender’s evolution as a musician reflects a unique blend of personal growth and social awareness, with “People Watching” showcasing his abilities to navigate the complexities of modern life while staying true to his roots. His ability to craft music that transcends generational divides and speaks to diverse audiences sets him apart in an industry that often prioritizes commercial success over authenticity. As Fender continues to carve his path in the music scene, his distinct sound and thought-provoking lyrics position him as an artist to watch.