TikTok: Majority of Billboard’s Global 200 Chart Hits in 2024 Originated on Our Platform
In 2024, TikTok emerged as a powerful platform for launching music hits into the stratosphere, with 84% of songs that entered Billboard’s Global 200 chart going viral on the platform first. This statistic underlines the significant impact that TikTok has had on the music industry. One such artist who witnessed the benefits of TikTok exposure was Chappell Roan, highlighting the platform’s influence on music promotion.
TikTok’s Year-End Music Report in 2024 shed light on the correlation between TikTok trends and Billboard chart success. Last year, 13 out of 16 songs that occupied the No. 1 spot on the US Billboard Hot 100 were connected to trends on TikTok. This demonstrates the ever-growing symbiotic relationship between TikTok’s trends and the commercial viability of songs.
The platform recently released its second annual Music Impact Report in collaboration with Luminate. This report further showcased the intertwining of TikTok with music industry successes. According to the report, the vast majority of songs that hit Billboard’s Global 200 first went viral on TikTok. Specifically, 84% of songs that entered the chart experienced a viral moment on TikTok. Additionally, 12% of songs went viral on TikTok after appearing on the Global 200 chart.
It is important to note that the report didn’t analyze the entire year of 2024, focusing on the period from December 29, 2023, to September 26, 2024. This timeframe provided insights into the initial phases of the songs’ viral journeys on TikTok.
Ole Obermann, TikTok’s Global Head of Music Development, emphasized the platform’s role in music discovery and artist success. TikTok’s Add to Music App feature has generated over 1 billion saves, showcasing the community’s engagement with music content on the platform. The report also highlighted that TikTok influences streaming volumes significantly, with an average 11% increase in music streaming following a peak in TikTok views.
Moreover, the report revealed that US TikTok users are more likely to have a paid music streaming subscription compared to the general population. Superfans of music on TikTok engage with artists on various levels, spending 46% more on music per month than average listeners. Additionally, TikTok users show increased spending on physical music formats, live events, and artist merchandise, emphasizing their dedication and support for music.
The report featured case studies on artists like Chappell Roan and Sabrina Carpenter, underscoring the transformative impact of TikTok virality on their careers. By engaging with the Luminate Insights team, TikTok aims to understand and showcase the platform’s effects on music discovery and artist performance comprehensively.
In conclusion, TikTok’s overwhelming influence on music promotion and engagement is undeniable, with the platform serving as a potent force in driving the success of artists worldwide. With its unique ability to create viral music trends, TikTok continues to revolutionize the music industry and pave the way for emerging talent to reach global audiences.