Marubeni unveils fresh corporate ad campaign “Share the Challenge feat. Ado”

Marubeni Corporation has recently unveiled its latest corporate advertising campaign titled “Share the Challenge feat. Ado” in collaboration with Japanese pop sensation, Ado. This new campaign aligns with Marubeni’s vision for the future, the Global crossvalue platform, and follows on from the company’s previous advertising efforts over the past two years.

Ado, who skyrocketed to fame following her debut in 2020 and is set to embark on a world tour spanning 30 locations, has been chosen as the face of this new campaign. The central piece of the campaign is a commercial featuring her latest track, “Rock Star,” specifically created for this collaboration. The commercial showcases a story where a diverse group of individuals unite to create a harmonious new melody together. A notable aspect of the campaign is Ado’s live performance within the commercial, a rare occurrence for the artist who is known for her enigmatic persona, always appearing in silhouette during live shows. Furthermore, Ado has also provided her voice for the narration of two short documentaries shedding light on Marubeni’s core business areas, namely “The Journey of Grain: From Farm to Table” and “Mining Green Future.”

Marubeni remains committed to working closely with its stakeholders to confront challenges head-on, develop innovative solutions, and foster positive change that enhances the world around us. The company’s dedication to creating new values and making a meaningful impact is at the core of its mission.

As part of the campaign, a special website has been launched for users to explore more about the “Share the Challenge feat. Ado” initiative. Additionally, Marubeni’s official X account on Twitter will provide updates and insights related to the campaign and its activities moving forward.

In conclusion, Marubeni’s latest corporate ad campaign featuring Ado showcases the company’s commitment to embracing challenges, fostering collaboration, and driving positive change through innovative initiatives and partnerships. This unique collaboration between Marubeni and Ado represents a new chapter in the company’s advertising endeavors, highlighting its focus on creating a better future for all.