AI-driven advertisements make debut at 2025 Super Bowl
The 2025 Super Bowl was not just about the Eagles’ big win and Kendrick Lamar performing during the halftime show, but it also marked the rise of AI in advertising. Brands like OpenAI and Google made significant impacts with their AI-focused commercials during the game.
OpenAI made its Super Bowl debut by showcasing ChatGPT in a visually appealing commercial that used a pointillism animation style. The ad portrayed historical milestones such as the invention of the lightbulb and the moon landing, emphasizing the evolution of generative AI. The message was clear – every remarkable achievement begins with a single step. However, reactions to the commercial were mixed, with some viewers finding it underwhelming while others praised it. OpenAI’s rebranding efforts were also highlighted in the commercial, signaling the company’s desire to redefine itself in the tech industry.
On the other hand, Google used the Super Bowl platform to introduce its Gemini chatbot to a broader audience. The commercial depicted a father using the AI tool to balance preparing for a job interview with parenting duties, showcasing its practical applications in everyday life. Interestingly, Google’s earlier ad released on YouTube generated some controversy as it featured Gemini providing a potentially inaccurate fact about global cheese consumption. The claim that gouda accounts for 50% to 60% of global cheese consumption was questioned by users, leading Google to edit the video and remove the disputed statistic. This incident reinforces the idea that even tech giants like Google are not immune to public mistakes, reminding us of the complexities of AI technology in advertising.
Overall, the 2025 Super Bowl will be remembered not just for the on-field action but also for the AI-driven ads that captivated millions of viewers. The integration of AI into marketing strategies by companies like OpenAI and Google demonstrates the increasing influence of artificial intelligence in shaping consumer experiences. As AI continues to evolve, we can expect more innovative and compelling advertisements that push the boundaries of creativity and technology in the future.