The Darkness Share Emotional New “I Hate Myself” Music Video
The Darkness has just dropped the music video for their latest single, “I Hate Myself,” off their upcoming eighth studio album, Dreams On Toast, set to release on March 28 via Cooking Vinyl. Directed by Simon Emmett, the video showcases frontman Justin Hawkins in a whole new light, capturing him in one continuous take, unedited.
In this video, Hawkins explores gender roles and embodies a world-weary, chain-smoking diva with flawless makeup and long, flowing hair. The singer delves into self-reflection as he sings about the breakdown of a relationship, taking responsibility for his part in it.
Speaking about the video, Hawkins shares his excitement for collaborating with Simon Emmett, highlighting how the concept ties into the self-loathing theme of the song. He believes that the visual representation elevates the song to new heights, making it his favorite Darkness track ever. Hawkins can’t wait for fans to see it and is looking forward to the conversations it will spark. Despite the self-deprecating nature of the song, his love for his fans shines through.
The video premiered on Hawkins’s popular YouTube channel, Justin Hawkins Rides Again, where he watched it for the first time with his brother and guitarist, Dan Hawkins. It’s a must-watch for fans of glam, punk, and rock music.
Stay tuned for more updates from The Darkness as they gear up for the release of Dreams On Toast.